JJP
Entrepreneur. Engineer. Coach.

Jim Palmeri

Founder & Principal, The James J. Palmeri Company

Jim Palmeri, Founder of The James J. Palmeri Company
B.S. Finance
DeSales University
Notable client organizations including Salt Lake 2002, Merchants Bank, American Queen Voyages, and more
The Man Behind the Firm

Built from Experience, Not Theory

Jim Palmeri is a transportation, tourism, funeral industry and logistics entrepreneur who built and sold successful companies over four decades. His hands-on experience running real businesses — managing people, solving problems, and delivering results under pressure — is the foundation of everything The James J. Palmeri Company does.

Jim holds a Bachelor of Science in Finance from DeSales University. But his real education came from the field: building organizations from the ground up, managing complex logistics under pressure, and learning what it truly takes to make a business work. That experience is what separates business coaching grounded in engineering from advice grounded in theory.

After selling his transportation company, Jim Palmeri began a second chapter that would take him far beyond the business he had built. He held senior leadership roles in the passenger transportation and tourism industries, consulted for organizations throughout North America, and helped manage transportation operations for the 2002 Salt Lake City Winter Olympic Games. Through The James J. Palmeri Company, his work expanded into business management, corporate training, tourism, logistics, and organizational development. Jim later served as Managing Director of Travel Alliance Partners, overseeing a consortium of 34 premier North American tour operators, while also serving for more than two decades as an independent director of Merchants National Bank and for five years on the board of Asian Bank. His entrepreneurial path continued as co-founder of Shore Excursions of America, developing destination experiences for the growing American river cruise industry. He subsequently became Vice President of Product Development for American Queen Steamboat Company and later Executive Vice President of Guest Experience and Product Design for American Queen Voyages, where his responsibilities extended across shore excursions, destination programs, guest experience, product development, and new revenue initiatives. Today, Jim has brought those decades of entrepreneurial, leadership, travel, and community experience back home to Martins Creek. He serves in a volunteer leadership role with the Bell Tower Cultural Center, helping develop a growing community cultural institution offering more than 40 programs each year. His career has come full circle, from building businesses, to helping organizations grow, to creating experiences that bring people together.

Career Highlights

A Track Record of Engineering Success

1980

Founded James J. Palmeri Funeral Home

Established the James J. Palmeri Funeral Home, demonstrating an early entrepreneurial drive and commitment to serving the community with professionalism and care.

1981

Established Palmeri Transportation

Founded Palmeri Transportation, a passenger transportation company that would grow to nearly 100 vehicles over the next 16 years — building the operational and leadership foundation for everything that followed.

1983

Founded The Palmeri Motorcoach Corporation

Founded The Palmeri Motorcoach Corporation — operating luxury motorcoaches and paratransit vehicles for mobility-challenged persons, growing to nearly 100 vehicles over 16 years.

1989

Professional Race Driver

Navigated a successful career in motorsports from 1989 to 1996, competing in Formula 2000 open-wheel cars across numerous series. Formula 2000 is the premier feeder series for the IndyCar racing series.

1997

Sold Palmeri Motorcoach Corporation

Successfully sold The Palmeri Motorcoach Corporation after growing it to nearly 100 vehicles. The sale marked the end of one chapter and the beginning of a new focus: helping other entrepreneurs engineer their own success.

2001

Founded The James J. Palmeri Company

Launched the business engineering firm with a clear philosophy: don't consult from a distance — become part of the team and engineer the result. The firm was built from day one to serve entrepreneurs and small-to-mid-size organizations.

2002

Engineered the 2002 Winter Olympics Transportation System

Tapped to build a professional temporary transportation system for the Salt Lake City Winter Olympic Games. Managed 600+ drivers, built temporary facilities from scratch, and ran 24-hour dispatch operations for a 22-day international event.

2003

Radio Show Syndicator — Chamber of Commerce Radio Network

Developed and marketed "This Week in Small Business" — a syndicated business radio program delivering practical advice to small business owners and chamber of commerce members, featuring well-known authors and successful entrepreneurs.

2005

Launched Travel Alliance Partners, LLC

Took a volunteer tour operator organization and engineered it into a thriving alliance of 32 operators with sales approaching $300 million. The model was called the first 'code-sharing arrangement between tour operators' in the industry.

2008

Managing Director, GroupConnect.com

Served as Managing Director of GroupConnect.com, applying the same engineering approach to group travel and business development — connecting buyers and suppliers through a structured, scalable platform.

2011

Principal & Co-Founder, Shore Excursions of America

Co-founded Shore Excursions of America, the leading supplier of shore excursions and experiences on the Mississippi, Ohio, and Tennessee Rivers. Partnered with the American Queen Steamboat Company to create an award-winning program ranked "Best Shore Excursions" by the World Ocean and Cruise Liner Society and "Best Added Value" by CruiseCritic.com.

2020

Executive Vice President, Guest Experience & Product Design — American Queen Voyages (Hornblower Group)

Led integration of experiences, products, and services across all platforms of the Overnight Cruises division operated by Hornblower affiliates. Oversaw shore excursions, extended-stay products, guest experience, production efficiency, and cost-effective resource management.

2026

Published "The Eulogy Lessons"

Released "The Eulogy Lessons": Leadership, Business & Life — a book tracing how a father's quiet wisdom became the foundation for a lifetime of entrepreneurial decisions, and how those lessons now guide the coaching work of The James J. Palmeri Company.

The Philosophy

Why We Call It Engineering

01

Not a Consultant

Consultants observe, analyze, and recommend. They hand you a report and move on to the next engagement. Jim built real businesses, made real payroll, and lived with the consequences of every decision. That experience is what he brings to every client — not a framework, but a track record.

02

A Business Coach Who Builds

Business coaching without execution is just conversation. Jim works alongside entrepreneurs as a hands-on partner — helping them clarify their vision, engineer the right structure, and build the systems that allow the business to grow without the owner carrying everything alone.

03

Engineering the Result

An engineer doesn't just design a bridge — they make sure it stands. We apply that same standard to every engagement. We don't leave until the structure is sound, the team is aligned, and the business is moving in the direction the owner always intended.

Notable Clients

Organizations We've Engineered

Since 2001, The James J. Palmeri Company has been honored to partner with these organizations — from Olympic committees to family-owned businesses.

Salt Lake Winter Olympics
American Bus Association
Travel Alliance Partners, LLC
Ontario Motor Coach Association
GroupConnect.com
Lehigh Valley Convention & Visitors Bureau
State Theatre Center for the Arts
Merchants National Bank
United Motorcoach Association
Alfero Construction Company
Hientzelman-Stephens Funeral Home
East Coast Touring Company
What Clients Say
"Jim Palmeri is truly an amazing person. He gets things done! He has vision and manages the process to completion. He is an asset to any organization or company."

Sue Arko

President, Free Spirit Vacations

"We have a new company! The people here are smiling. Things are going in the right direction. AND WE ARE MAKING MONEY! This is how we always envisioned our company."

Nicholas J. Alfero

CEO, Alfero Company, Inc.

"You skillfully navigated our group through a process that most were unfamiliar with, and everyone left the room feeling more enthused than when they entered."

Shelley Brown

President, State Theatre Center for the Arts

Work With Jim

Ready to Engineer Your Business?

Jim personally reviews every new engagement. Let's talk about what you're building — and how to get there.